Researchers at Gartner have predicted that by the year 2020, customers will manage 85% of their relationship with a business without ever interacting with a human.
As we inch closer to the turn of the decade, it’s becoming increasingly clear that the majority of people are not only already satisfied with, but actually prefer the self-service approach when it comes to researching, evaluating and ultimately purchasing products and services.
Technology has empowered consumers with the ability to make buying decisions on their own terms, without the need for direct contact with marketers and salespeople. In many cases, prospects have already made the decision to buy from a company before they even get in touch with a team member.
There is now greater demand than ever for brands to prioritise digital customer experience, and to create engaging, informative and entertaining marketing content that is available to a global audience at any time of the day or night.
The Electric Monk team specialise in helping ambitious brands leverage marketing technology and automation to capitalise on this radical shift in consumer behaviour. If you’d like to find out how we can help your business, you can book a complimentary consultation with one of our marketing automation specialists at the bottom of this page.