Inbound Marketing and Sales

Inbound is a twenty-first century approach to sales and marketing that prioritises customer experience, engagement and entertainment, with the aim of driving repeat business, increased brand loyalty and revenue growth.

Digital technology completely disrupted the brand-building model that worked for the last century. In a world where consumers are bombarded with marketing messages every moment they are awake, brands need to find a new way to stand out, get considered, build loyalty and win evangelists.

- Jeff Rosenblum

How can inbound help you to grow your business?

  • Improve the quality of your leads
    The inbound methodology is designed to attract your ideal customers towards your brand organically, and uses technology and automation to nurture your leads until they’re ready to buy.
  • Maximise your efficiency
    An inbound approach gives you incredible insight into which areas of your marketing and sales strategy are the most effective, reducing your costs and allowing you to focus your efforts and resources on what’s working.
  • Align your sales and marketing efforts
    Inbound is a collaborative approach to marketing, sales and customer service that gives everyone in your business the data and tools they need to best serve your customers.
  • Put your lead generation on autopilot
    Unlike traditional marketing tactics like print advertising, inbound content can be repeatedly leveraged to attract new leads, customers and evangelists.
  • Make your marketers and salespeople self-sufficient
    Inbound marketing software enables marketers and salespeople to build landing pages, segment contact databases and trigger automated emails without having to rely on the IT team.
  • Build a brand your customers love
    At its heart, inbound is about providing a remarkable experience for your customers. The inbound approach helps your business to build trust and credibility, and to create the type of brand that customers are passionately loyal towards.

Everything your business needs to succeed with inbound

Electric Monk is a full-service inbound marketing agency, capable of supporting your business with every area of your inbound strategy, implementation and optimisation.

  • Inbound Strategy

    We’ll work with you to design an inbound strategy that generates traffic, leads and sales for your business.

  • Platform Setup

    We’ll configure all of the technology you need to turn your inbound strategy into an automated lead nurturing machine.

  • Persona Development

    We’ll uncover everything there is to know about your ideal customer and how your brand can best capture their attention.

  • Contact Management

    We'll upload your contact database and configure all of the properties, segmentation rules and lists your team needs.

  • Content Strategy

    We'll work with you to design a content strategy that will attract visitors, increase your brand awareness and generate leads.

  • Email Marketing

    We'll help you to personalise your email communications, maximise your open rates and create campaigns that get results.

  • Landing Pages

    We'll design & build landing pages and campaign assets that not only look great, but convert like crazy.

  • Social Media

    We’ll help you get to grips with the best social media platforms, strategy and content for your business.

  • Search Optimisation

    We'll optimise your website and content to ensure it's being indexed by search engines and read by the right audience.

  • Workflows

    We'll design and build all of the automation workflows that you need to nurture your leads and close more sales.

  • Lead Scoring

    We'll configure your lead scoring, allowing your sales team to prioritise their time and energy on only the most engaged leads.

  • Reporting

    We'll automate your report generation, giving you 24/7 access to the data you need to make informed marketing decisions.

The Electric Monk team’s approach to inbound marketing is second to none. They have a genuine passion for creating incredible digital experiences and telling compelling brand stories, and the content that they developed for Crestron not only far exceeded our expectations, but also outperformed anything we've done previously.

Tim Hymans
Global Vice President of Marketing, Crestron Electronics

Want to learn how you can generate more revenue for your business using inbound marketing and sales?

Discover how you can get more traffic and leads to your website, and gain the insight you need to make smarter marketing decisions with a free inbound marketing consultation from Electric Monk.

It takes less than a minute to get started. Pick the time that best suits you below, and we’ll be in touch lickity-split.