As consumers, we’ve become remarkably skilled at filtering out undesirable and interruptive marketing messages.
We use caller ID and call-blocking software to avoid telemarketers. We watch our television commercial free and on our own schedule via on-demand services such as Netflix. We curate the messages that come into our inboxes, getting rid of the junk and keeping only those emails that are necessary or that add value.
After decades of being on the receiving end of unwanted and irrelevant interruptions, consumers today are leveraging technology to not only ignore the brands that don’t respect their needs and wants, but also to research, evaluate and purchase all manner of products and services. As a result, traditional sales organisations are finding themselves entirely cut out of the sales process.
Inbound is a holistic, customer-centric approach to sales and marketing that aligns your business’ go-to-market strategy with the way your customers research and buy. Instead of interrupting people with advertisements or paid media, the inbound methodology seeks to attract your ideal buyer to your business, through the creation of engaging content and entertaining experiences that delight your customers and align with your brand’s story, mission and values.
This approach puts customer experience, engagement and satisfaction at the heart of your marketing and sales strategy, and is the most effective method for growing an audience, generating leads and increasing sales in the digital era.
If you’d like to learn more about how inbound marketing and sales can help you to achieve your business growth goals, you can book a complimentary consultation with one of our inbound specialists at the bottom of this page.